{"id":14984,"date":"2014-07-28T17:06:02","date_gmt":"2014-07-28T17:06:02","guid":{"rendered":"http:\/\/kasperskydaily.com\/b2b\/?p=2279"},"modified":"2019-11-15T14:08:35","modified_gmt":"2019-11-15T12:08:35","slug":"merging-all-windows-what-gives","status":"publish","type":"post","link":"https:\/\/www.kaspersky.co.za\/blog\/merging-all-windows-what-gives\/14984\/","title":{"rendered":"Merging all Windows: what gives?"},"content":{"rendered":"<p>Last week, new CEO of Microsoft Corporation Satya Nadella <a href=\"http:\/\/www.theverge.com\/2014\/7\/22\/5928219\/microsoft-will-merge-windows-into-one-os\" target=\"_blank\" rel=\"noopener nofollow\">promised \u201cone operating system that covers all screen sizes\u201d<\/a>, which means that Microsoft is going to consolidate all of its major branches of flagship OS.<\/p>\n<p style=\"text-align: center\">\n<\/p><p>\u00a0<\/p>\n<p>It\u2019s a pretty expected and logical move given the onslaught of mobile devices in recent years. And Microsoft apparently isn\u2019t the first major platforms vendor to consider\u00a0it.<\/p>\n<p>The question is: How might it affect the security issues? There is one short answer: With the unified OS codebase, all of the applications would be more or less compatible between all Windows-based devices, and the same goes for malware too. There may be some other possible developments, though. Such as uptempo BYOD-ization of businesses, even more rapid than today. <\/p><blockquote class=\"twitter-pullquote\"><p>Consolidation of platforms is quite an expected move.<\/p><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fkas.pr%2F76gf&amp;text=Consolidation+of+platforms+is+quite+an+expected+move.\" class=\"btn btn-twhite\" data-lang=\"en\" data-count=\"0\" target=\"_blank\" rel=\"noopener nofollow\">Tweet<\/a><\/blockquote>\n<p>Microsoft\u2019s mobile efforts were barely too successful so far: the latest Windows Phone market share is still under 4% world-wide, even though there were some <a href=\"http:\/\/www.wpcentral.com\/windows-phone-10-percent-across-europe-struggle-china-us\" target=\"_blank\" rel=\"noopener nofollow\">spikes in sales<\/a>.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/103\/2014\/07\/06020048\/windows8_start_screen-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2282\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/103\/2014\/07\/06020048\/windows8_start_screen-1.jpg\" alt=\"windows8_start_screen\" width=\"600\" height=\"337\"><\/a><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>And it really looked unlikely that it could chip any considerable share from iOS and Android any time soon. But with the unified ecosystem between all of the devices, users of Windows-based PCs \u2013 a dominating species in the world \u2013 may turn to other, i.e. mobile, most of all, devices with much more favor than before. Availability of Microsoft Office and other business-oriented software packages will possibly be one of the major factors.<\/p>\n<p>Which would mean a large-scale \u201cinvasion\u201d of Windows mobile devices into businesses, with all appropriate challenges for the IT staff, such as sandboxing personal devices and keeping work and personal data brickwall-separated from each other.<\/p>\n<p>Good thing is that it <em>will<\/em> take time, and by then most of the IT people will be \u2013 hopefully \u2013 quite experienced with handling BYOD, so that it wouldn\u2019t be much of a surprise for them.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/103\/2017\/05\/06020147\/6404.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2280\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/103\/2017\/05\/06020147\/6404.png\" alt=\"640\" width=\"640\" height=\"320\"><\/a><\/p>\n<p>There\u2019s a lot of \u201c<em>if<\/em>\u201d attached, though. First of all, future \u201cunified\u201d Windows (most likely, Windows 9 rumored to be arriving next year) must prove popular among the end-users, both personal and corporate. Which is by no means guaranteed. Windows 8 adoption rates don\u2019t look that bright. According to <a href=\"http:\/\/www.netmarketshare.com\/operating-system-market-share.aspx?qprid=11&amp;qpcustomb=0\" target=\"_blank\" rel=\"noopener nofollow\">Netmarketshare<\/a>, in June, 2014 Windows 8 held 5.93%, Windows 8.1 \u2013 6.61% of global OS market \u2013 far below Windows 7 (50.55%) and even \u201cever-undying\u201d Windows XP (25.31%).<\/p>\n<p>It looks as though at the time of release of every new Windows version, the most adopted is the one that is at least a generation older. Which means that even <em>if<\/em> Windows 9 would be the best Microsoft\u2019s OS ever, it <em>will <\/em>take some time before it secures itself in a considerable PC market share, and is ready to storm the mobile front at full force. <\/p><blockquote class=\"twitter-pullquote\"><p>There\u2019s just a bit too many \u201cifs\u201d attached.<\/p><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fkas.pr%2F76gf&amp;text=There%26%238217%3Bs+just+a+bit+too+many+%26%238220%3Bifs%26%238221%3B+attached.\" class=\"btn btn-twhite\" data-lang=\"en\" data-count=\"0\" target=\"_blank\" rel=\"noopener nofollow\">Tweet<\/a><\/blockquote>\n<p>Then it will have hard time competing with well-established mobile OSes such as iOS and Android, even though cross-device compatibility of applications may work as a big advantage.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/103\/2014\/07\/06020048\/windows_phone_side1-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2283 size-full\" src=\"https:\/\/media.kasperskydaily.com\/wp-content\/uploads\/sites\/103\/2014\/07\/06020048\/windows_phone_side1-1.png\" alt=\"windows_phone_side\" width=\"250\" height=\"444\"><\/a><\/p>\n<p>A lot also depends on hardware vendors, of course, but this is mostly unrelated to the information security theme.<\/p>\n<p>Also, regarding businesses, they are much too often reluctant to update their software park, especially when they use some custom-written packages \u2013 this is one of the reasons why Windows XP is still very much alive, by the way. That\u2019s a topic for the next post.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft&#8217;s announcement that it is going to consolidate all of its major platforms into one is quite a logical move. But what are the possible consequences regarding businesses and cybersecurity? <\/p>\n","protected":false},"author":209,"featured_media":16052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1999,3021],"tags":[282,38,584,2138],"class_list":{"0":"post-14984","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-smb","9":"tag-cybersecurity","10":"tag-microsoft","11":"tag-mobile","12":"tag-windows-os"},"hreflang":[{"hreflang":"en-za","url":"https:\/\/www.kaspersky.co.za\/blog\/merging-all-windows-what-gives\/14984\/"},{"hreflang":"x-default","url":"https:\/\/www.kaspersky.com\/blog\/merging-all-windows-what-gives\/14984\/"},{"hreflang":"en-au","url":"https:\/\/www.kaspersky.com.au\/blog\/merging-all-windows-what-gives\/14984\/"}],"acf":[],"banners":"","maintag":{"url":"https:\/\/www.kaspersky.co.za\/blog\/tag\/cybersecurity\/","name":"Cybersecurity"},"_links":{"self":[{"href":"https:\/\/www.kaspersky.co.za\/blog\/wp-json\/wp\/v2\/posts\/14984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaspersky.co.za\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaspersky.co.za\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaspersky.co.za\/blog\/wp-json\/wp\/v2\/users\/209"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaspersky.co.za\/blog\/wp-json\/wp\/v2\/comments?post=14984"}],"version-history":[{"count":2,"href":"https:\/\/www.kaspersky.co.za\/blog\/wp-json\/wp\/v2\/posts\/14984\/revisions"}],"predecessor-version":[{"id":24901,"href":"https:\/\/www.kaspersky.co.za\/blog\/wp-json\/wp\/v2\/posts\/14984\/revisions\/24901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaspersky.co.za\/blog\/wp-json\/wp\/v2\/media\/16052"}],"wp:attachment":[{"href":"https:\/\/www.kaspersky.co.za\/blog\/wp-json\/wp\/v2\/media?parent=14984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaspersky.co.za\/blog\/wp-json\/wp\/v2\/categories?post=14984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaspersky.co.za\/blog\/wp-json\/wp\/v2\/tags?post=14984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}