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A new Kaspersky Safe Kids study has revealed the most viewed children’s interests between March and May 2022. Popular events such as the Oscars were trending and there were also some changes in the gaming segment, including the growing popularity of the creepy ‘Backrooms’ game. In the music field, all fame got PSY for the track ‘That That’, released in collaboration with BTS star SUGA.


As for popular events, Will Smith’s infamous Oscars’ slap globally captured kids’ attentions and was widely discussed throughout this period. In addition to this, Johnny Depp and Amber Heard's highly public defamation trial, and speculation about the Spiderman celebrity couple, Zendaya and Tom Holland, were trending pop-culture topics. Unexpectedly, children were also frequently searching UwU, which is an emoticon depicting a cute face.

 Children's online requests

The gaming section also saw some slight changes over this time. One interesting case is The Backrooms game, which has become popular among children in recent months. It is a creepypasta (referring to horror related content on the Internet) that puts the player in an endless maze of randomly generated office rooms. It includes several levels that gamers must explore. In addition, the game, 'Among US' has been trending downwards for the past few months, with kids losing almost all interest in it. 

Music is also one of the most popular categories on YouTube. Among the top leaders was a new music video, ‘That That’, by PSY, produced with and featuring BTS star, SUGA. Another popular newcomer was ‘We Don't Talk About Bruno (From "Encanto")’.

Speaking of movies and cartoons, a lot of children’s YouTube requests were devoted to the channel, My Story Animated. This channel animates stories, claimed to be real, sent to them by teenagers. For movies the leaders were ‘The Bad Guys’, ‘Sonic the Hedgehog 2’, ‘Rock Dog 2’ and ‘Heartstopper’.

During this period, children in South Africa were most interested in software, audio and video (45.2%); e-commerce (20.4%); and Internet communication (13.7%) web categories. The most popular apps on Android locally included WhatsApp (31.5%); YouTube (30%); and TikTok (10.7%). For Windows programs, in first place with a huge lead, was Google Chrome (45.3%); Microsoft's browser, Microsoft Edge, managed to get 14%; and in third place was online game platform and game creation system Roblox, with a share of 9.1%.

“New trends and events in popular culture have a significant impact on kids’ interests. Children's passions change rapidly and for parents to better understand their little ones and build close relationships with them, it can be useful to explore their interests and hobbies together. Modern parental control apps are one way to help with this,” comments Anna Larkina, web content analysis expert at Kaspersky.

To ensure children have a positive online experience, Kaspersky recommends that as a parent:

  • Involve yourself in your children’s online activities from an early age, so that this is the established norm, and you can then mentor them on online safety practices.
  • Consider using parental control apps and discussing this topic with your child to explain how such apps work and why they’re needed to stay safe online. In light of International Children’s Day, commemorated on 01 June, Kaspersky is currently running this promotion where everyone who purchases Kaspersky Safe Kids up until 14 June 2022 gets a 25% discount.
  • Make talks about cybersecurity more enjoyable and interesting by discussing it with your child through games and other entertaining formats.
  • Spend more time communicating with your kids about online safety measures. Try paying attention to your own habits. Do you use your smartphone when eating or chatting? See if there are any patterns of your kids mimicking your habits? Do they react in a different way when you put your phone away?
  • Ask your child not to agree to any privacy settings on their own and to ask for help from you instead. Adults should get into the habit of reading all privacy agreements. 

A new Kaspersky Safe Kids study has revealed the most viewed children’s interests between March and May 2022. Popular events such as the Oscars were trending and there were also some changes in the gaming segment, including the growing popularity of the creepy ‘Backrooms’ game. In the music field, all fame got PSY for the track ‘That That’, released in collaboration with BTS star SUGA.

The past 3 months has been full of popular events. The Oscars made headlines, many trending songs were released, and the creepy game 'The Backrooms' made a comeback. Children have been closely following all these events, which have influenced their interests. Kaspersky analysed anonymised data voluntarily provided by Kaspersky Safe Kids users, such as search queries, the most popular Android applications and website categories requested.



The Oscars, Backrooms and PSY: What kids were looking for over the last 3 months

Popular events such as the Oscars were trending and there were also some changes in the gaming segment, including the growing popularity of the creepy ‘Backrooms’ game.
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