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Kaspersky appoints new GM for Africa to boost regional market positioning & enterprise protection

5 September 2023

Kaspersky has announced the appointment of Andrew Voges as the new General Manager for Africa. Given the rapidly evolving digital landscape, the rise in ransomware attacks and the need for protection of IT assets in the continent, Voges’ immediate objectives will be to accelerate growth in the enterprise segment, consolidate Kaspersky's channel presence, formulate strategies to onboard more partners and customers within the B2B framework, and strengthen customer satisfaction.

"Africa offers untapped potential. Kaspersky has demonstrated strong performance in Africa in 2022: there was a 16% increase in B2B sales in the region,” said Andrew Voges. “My vision as GM is to foster unparalleled customer satisfaction and carve out a resilient ecosystem here. Our focus will be on strengthening our technical infrastructure and intensifying our partnerships to make Kaspersky’s world-class security solutions more accessible in Africa. Another priority will be to implement Kaspersky’s Cyber Immune approach to protect organisations, including those in critical sectors, even more effectively. Being part of a pioneering cybersecurity company like Kaspersky, committed to global cyber safety, is an honour."

Andrew’s professional journey is filled with significant stints at tech companies like Quest Software, Check Point Software Technologies, and Cisco Systems. His mandate as the new GM for Kaspersky in Africa will see him based in Johannesburg, reporting directly to Kaspersky global HQ management.

Commenting on the announcement, Kirill Astrakhan, Executive VP, Corporate Business at Kaspersky, said: “Africa is a strategic region for us, and Kaspersky has been growing here for almost 15 years. Andrew’s extensive experience and understanding of the local market make him the perfect fit for the regional GM role as we plan to further strengthen our position in Africa, reach out to new clients and partners, increase our sales and share. His insights will be instrumental in helping us to further develop our enterprise market presence and initiate fresh avenues of business growth. We wish Andrew the best of luck in his new position.”

Kaspersky will also emphasise R&D to continue innovating and adapting its solutions to meet the unique challenges of the region. In the recent years Kaspersky has been expanding its product ecosystem and in particular enterprise security portfolio with solutions based on superior threat intelligence to ensure better protection for its customers. The company offers its corporate customers comprehensive integrated solutions such as Kaspersky Endpoint Security for Business, Kaspersky Industrial Cybersecurity, specialised solutions such as Kaspersky Endpoint Detection and Response and Kaspersky Managed Detection and Response, as well as Threat Intelligence services. Kaspersky is also developing a new approach to digital transformation by introducing solutions based on the Cyber Immunity approach. This concept involves creating solutions that are virtually impossible to compromise and that minimise the number of potential vulnerabilities, which is extremely important for critical infrastructure protection.

Kaspersky appoints new GM for Africa to boost regional market positioning & enterprise protection

Kaspersky has announced the appointment of Andrew Voges as the new General Manager for Africa. Given the rapidly evolving digital landscape, the rise in ransomware attacks and the need for protection of IT assets in the continent, Voges’ immediate objectives will be to accelerate growth in the enterprise segment, consolidate Kaspersky's channel presence, formulate strategies to onboard more partners and customers within the B2B framework, and strengthen customer satisfaction.
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About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Innovating the industry with a Cyber Immunity approach, Kaspersky safeguards consumers, businesses, critical infrastructure, and governments from cyberthreats, with over a billion devices protected to date.

Kaspersky ensures Cybersecurity True to Business, focusing on providing clear outcomes, protecting revenue, easing workloads and preventing downtime. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services for organizations of every size, from small businesses to large enterprises, combining proven AI-driven protection technologies with simple management and expert support.

Recognized in independent tests and trusted by millions of individuals worldwide and nearly 200,000 organizations, Kaspersky helps detect threats earlier, respond faster and operate with greater confidence and freedom, protecting what matters most to our clients. Learn more at www.kaspersky.com.

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