Skip to main content

Kaspersky: New iPhone launch once again ignites scam campaigns worldwide

16 September 2025

As Apple opened preorders for the new iPhone, Kaspersky detected a spike in scam exploiting the device's launch hype, with fraudsters deploying fake websites, bogus lotteries, and phony “tester” recruitment schemes to harvest personal data and financial information. These attacks pose significant risks including personal data theft and financial loss.

One of the scams involves counterfeit websites which mimic Apple's official store, luring users with preorders for the iPhone 17 “before it sells out”, only to capture bank card details upon checkout.

A deceptive site posing as Apple's official website

A deceptive site posing as Apple's official website with a Book Now button leading to a financial data submission form.

Scammers are also running fraudulent lotteries promising free iPhone devices as prizes, requiring participants to pass a survey, submit personal information (email addresses, phone numbers, etc.) and pay a delivery or service fee. There is also a fake feedback pane with users claiming to have received their “prizes”.

Additionally, fraudsters are advertising "tester" opportunities for the iPhone 17, enticing tech-savvy users to provide contact details and shipping addresses, as well as pay a fee for delivery in exchange for supposedly early access units, which are never delivered and result in spam overload or targeted phishing follow-ups.

 A scam with a survey to become a “tester” of the new iPhone

A scam with a survey to become a “tester” of the new iPhone

"Cybercriminals thrive on the excitement of major product launches, turning consumer enthusiasm into a gateway for data breaches. We've seen these tactics evolve from crude phishing to highly polished sites that can look authentic. Users must prioritise verification over impulse to stay safe and avoid falling victim to these opportunistic threats,” comments Tatyana Shcherbakova, Web Content Analyst at Kaspersky.

To be protected amid this new wave of iPhone-related scams, Kaspersky recommends users:

  • Purchase exclusively from official sources: Only buy the iPhone 17 through Apple's website, authorised retailers, or verified carriers to avoid counterfeit sites.
  • Verify URLs and avoid unsolicited offers, ignore any unsolicited emails, texts, or ads promising deals or prizes.
  • Never share personal data for "freebies": Legitimate contests rarely require sensitive information upfront — treat any request for your name, card details, or addresses as a red flag.
  • Enable multi-factor authentication and monitor accounts: Activate 2FA on Apple ID and financial apps and regularly review statements for unauthorised activity.

Kaspersky: New iPhone launch once again ignites scam campaigns worldwide

As Apple opened preorders for the new iPhone, Kaspersky detected a spike in scam exploiting the device's launch hype, with fraudsters deploying fake websites, bogus lotteries, and phony “tester” recruitment schemes to harvest personal data and financial information. These attacks pose significant risks including personal data theft and financial loss.
Kaspersky logo

About Kaspersky

Kaspersky is a global cybersecurity and digital privacy company founded in 1997. With over a billion devices protected to date from emerging cyberthreats and targeted attacks, Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect individuals, businesses, critical infrastructure, and governments around the globe. The company’s comprehensive security portfolio includes leading digital life protection for personal devices, specialized security products and services for companies, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. We help millions of individuals and nearly 200,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

Related Articles Press Releases